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Every year more than 137 million people visit Florida on vacation. It's a popular place to visit with all different kinds of attractions and amazing weather.
But even Kissimmee, Florida, has some downtimes when visitors aren't as common.
Many vacation rental owners find it difficult to fill their homes during these times. And that's bad for the bottom line. It might take a little extra effort, but attracting guests in the off-season is more than possible. Check out these tips to fill your property no matter the season!
Study Your Previous Off-Season Bookings
Most vacation property owners understand their typical guests and know what's attracting them. Having that kind of about your typical off-season guest can be just as important.
When you know these things, you can fix your marketing strategy to better reach that audience.
Check statistics for the last couple of years to see if you can notice any kind of pattern. Maybe more people are coming for a holiday vacation rental than any other time. So you can focus your efforts on that area.
Update Listing with Off-Season Event Opportunities
An easy way to start optimizing your vacation rental occupancy rate is to update your listing. Many people might not be aware of all the tourist opportunities during the off-season. Add all the exciting events, area highlights, and new options to your listing.
The more you can show your potential guests about your area, the more they'll want to come join the fun!
Reach Out to Previous Guests
The majority of tourists enjoy visiting the same place several times. It starts to feel like home and holds a special place in people's lives. It's a good idea to reach out to previous guests to let them know you have openings so they can plan another visit. Be sure to lean into the nostalgic side of traveling!
Offer Special Deals
Everyone loves a good discount. And the same is true for tourists booking their fall and winter vacation rentals.
Take a look at your pricing model and see if there's a way you can offer a sale or discount your booking fee. It doesn't have to be so much that you don't make money. But even slight savings is a great way to entice visitors to your property.
Attracting Guests in the Off-Season with These Simple Steps
It can feel daunting to figure out a plan for attracting guests in the off-season. But it doesn't have to be! Simply changing a few of your strategies can make a big difference in filling up your guest calendar.
And if you're worried about how you're going to manage all of these different guests, you don't have to! Working with a property management team is the answer. You can help boost your passive income for vacation properties without any more work.
Our team of management professionals knows how to take care of it all. From property maintenance to fee collection. Make owning your rental space in Kissimmee, Florida, even better by contacting us today!
