If you own a vacation rental in Kissimmee, FL, you are sitting on a valuable asset that you might not be getting the most out of. After all, Kissimmee is a major tourist magnet.
The presence of the Walt Disney World Resort, dozens of other theme parks, and pristine beaches contribute to a massive, $10 billion a year tourist economy. While this should make any vacation rental listing an easy sell, competition is incredibly fierce.
Any owner should be using creative and innovative vacation rental marketing strategies to capture the attention of tourists and get the returns and occupancy rates they deserve this summer and beyond. Here are some tips from an expert vacation rental management company on how to market your property.
Optimize Your Listing, Everywhere
Your vacation rental listing is your first impression. High-quality photos and detailed descriptions are essential. Highlight unique features, amenities, and nearby attractions, both on your website and your vacation rental social media.
Use keywords that potential guests are likely to search for, such as "family-friendly" or "close to Disney." Keep your calendar updated and respond quickly to inquiries. Positive reviews can also boost your listing's appeal, so encourage satisfied guests to leave feedback.
Reward Loyalty
A destination like Kissimmee is defined by repeat visitors. A large number of tourists come year after year, to relive happy memories with their loved ones. This is a part of the market you cannot ignore. Instead of trying to capture new customers every year, it can be much more rewarding to encourage the same people to come back again and again.
Incentivize their loyalty by offering discounts on their next visit, or free perks or tickets for repeat guests. This will help you build a customer relationship that will ensure higher occupancy and better returns year-round.
Utilize Vacation Rental Facebook Ads
Facebook ads can target specific demographics, making them ideal for vacation rental marketing. Create ads that highlight the best features of your property.
Use high-quality images and compelling copy to catch the eye of potential guests. Target your ads to users interested in travel, family vacations, or theme parks. You can also retarget ads to people who have visited your website or interacted with your social media profiles.
Harness the Power of Vacation Rental Instagram Ads
Instagram ads can visually captivate potential guests. Use stunning photos and short videos to showcase your rental's best features. Instagram's Stories feature is perfect for showing off real-time updates and special promotions.
Target your ads to users who follow travel-related accounts or use travel hashtags. Engaging content and precise targeting can turn Instagram users into your next guests.
Our Vacation Rental Marketing Strategies For Higher Returns
Operating a successful vacation rental in Kissimmee isn't always easy. Competition is intense, and new hotels and properties are opening all of the time.
However, the right vacation rental marketing strategies can help you beat the competition to generate the ROI you deserve. For this and more, we can help.
At PMI Trust, we leverage some of the best marketing experts in the business to maximize returns for owners like yourself. Take a deeper dive into the marketing services we can offer you, starting today.
